Project Feasibility Study 2014 Essay Example | Topics and Well Written Essays - 2000 words

Project Feasibility Study 2014 - Essay Example With regard to the current scenario, the company incorporates four major brands that include Kingsmill, Allinson, Burgen and Sunblest, altogether playing a pivotal role for Allied Bakeries to build its long-term sustainability in the global food processing and retailing industry (1Allied Bakeries, 2014). In relation to the recent observation, the company has been facing a significant level of difficulties regarding the operational functions and performance of its leading brand, Kingsmill. Kingsmill of Allied Bakeries has long been identified as one of its leading brands, principally because it is capable of providing a wide range of food items ranging from the Little BIG Loaf to 50/50. Its primitive aim has therefore been focused on sufficing the nutritional needs of the consumers in the national baking industry (2Allied Bakeries, 2014). In its recent performance, the company has introduced the Great White loaf with the brand name of Kingsmill and has collected the attention of the global consumers within a short-run (Ritson, 2014). However, the market research conducted by Allied Bakeries has demonstrated a different scenario regarding the newly launched White loaf in the UK markets. Although marketers may gain success by altering the preferences or demands of the customers, in various cases, the changes may convey severe risks for the organisations to maintain its long-term sustainability. In relation to the business strategy of Allied Bakeries regarding its innovative Great White, the intention of changing consumption habit or attitude of the customers may lead the company to cause a negative impact on its brand positioning. Therefore, major changes regarding the innovative concept of Great White has emerged as an essential practice for the company to preserve the brand position of Kingsmill and the reputation of Allied Bakeries as well (Askew, 2014). Change in the business strategies is a common and widely accepted

International Marketing (Qasim) Essay Example | Topics and Well Written Essays - 2500 words

International Marketing (Qasim) - Essay Example The key products offered in Subway include: custom sub sandwiches, salads, soft drinks and some other food items (Ibis Report 2013). Company’s rational behind internationalization The company’s strategy is based on the aggressive international expansion worldwide. Internationalization decision is mainly based on the business growth opportunities offered by rapidly growing markets. Subway will continue to expand internationally, especially in emerging economies as it is likely to be the largest source of profit and revenue growth (Ibis Report 2013). Today, these markets include markets not yet saturated with fast food brands (Russia, the United Arab Emirates, Brazil, China, India (Fertman n.d.). Mode of entry-selection of market entry strategy to enter into various countries Subway restaurants chain has chosen franchising option as a mode of entry strategy for starting business in various countries. Initially, the Subway chain did not even select new countries to expand into, as entrepreneurs from these countries contacted Subway (Welch et al, 2008). The original foreign entry in 1986 had a following typical format: individual entrepreneurs contacted the restaurants chain from a country where there were no Subway locations, and then the development team worked together with the entrepreneur, providing assistance in opening a franchise restaurant under Subway brand (Welch et al, 2008, 61). Thus, the company transferred the method of operation to the franchisee and had a much greater degree of control over its marketing efforts in a foreign market (Lecture notes). However, nowadays, Subway is also searching actively for new markets. Business Development department of Subway determines which markets would be appropriate to entry by evaluating a number of factors, including: the cost of doing business, the GDP, fast-food development and some others, etc. By operating as a franchising chain, Subway as a franchisor experiences less risks and is capable t o penetrate various markets very rapidly. Besides the obvious benefits and advantages of the franchise concept, Subway is imposed to certain risks as well. The value of the brand, either increasing or decreasing will have effect on the franchisee competitiveness. Franchisee of Subway has a number of responsibilities, including: initial franchising fee, finding locations, hiring employees and operating restaurants, leasehold improvements and equipment and paying a fee into the advertising fund and 8% royalty to the company (Subway Global Brochure 2013, 4). Subway also has certain responsibilities, such as: providing access to operational systems, guidance on store design and equipment ordering, operations manual, training program, R&D, ongoing support and periodic audits, and informative publications (Subway Global Brochure 2013, 4). The marketing mix strategies adopted by the company There are recognized several key elements of international marketing mix, including: product support , price support, promotion/selling support, inventory support, distribution support, service support, and financial support (Lecture notes). Below are briefly evaluated all these elements with a reference to Subway restaurants chain. Product support. Even though the product line and customer service are standardized among all Subway restaurants as it is common for any franchising chain, there are cultural and local eating habits in particular country that require adaptation

Pearson Chemistry Notes Essay Example for Free

Pearson Chemistry Notes Essay 1. i. All elements are composed of tiny indivisible particles called atoms. 1. ii. Atoms of the same element are identical. The atoms of any one element are different from those of any other element 1. iii. Atoms of different elements can physically mix together or can chemically combine in simple whole-number ratios to form compounds 1. iv. Chemical reactions occur when atoms are separated from each other, joined, or rearranged in a different combination. Atoms of one element, however, are never changed into atoms of another element as a result of a chemical reaction. Sizing up the Atom Atoms are very small the radii of most atoms fall within the range of 5 x 10^-11 m to 2 x 10^-10m atoms can be seen in scanning electron microscopes atoms can be moved 4. 2 Structure of the Nuclear Atom Overview Lots of Dalton’s theory is accepted except that atoms can be divided Atoms can be divided into three subatomic particles Protons Neutrons Electrons Subatomic Particles Electrons Discovered by UK physicist J. J. Thomson (1856-1940) Are negatively charged subatomic particles. Thomson’s Experiment passed electric current through gasses at low pressure. Sealed the gases in glass tubes fitted at both ends with metal disks called electrodes electrodes connected to source of electricity one electrode called the anode became positively charged other electrode, called cathode, became negatively charged resulted in glowing beam called â€Å"Cathode Ray† that traveled from cathode to anode. Findings cathode ray is deflected by electrically charged metal plates positively charged plate attracts the cathode ray negatively charged repels it Thomson knew that opposites attract hypothesized that a cathode ray is a stream of negatively charged particles moving at high speed called particles â€Å"corpuscles†. Later called â€Å"electrons† Millikan’s Experiment US physicist Robert A. Millikan (1868-1953) carried out experiments to find the quantity of an electron’s charge. Oil drop experiment suspended negatively charged oil droplets between two charged plates. then changed voltage on the plates to see how it affected the droplets’ rate of falling he found that the charge on each oil droplet was a multiple of 1. 60 x 10^19 coulomb meaning it was the charge of an electron calculated electron’s mass Millikan’s values for electron charge and mass are similar to those accepted today. An electron has one unit of negative charge and its mass is 1/1840 the mass of a hydrogen atom Protons and Neutrons Four simple ideas about matter and electric charges 1. Atoms have no net electric charge; neutral 2. Electric charges are carried by particles of matter 3. Electric charges always exist in whole-number multiples of a single basic unit; that is, there are no fractions of charges. 4. when given a number of negatively charged particles combines wit an equal number of positively charged particles, an electrically neutral particle is formed.

Processes Of Globalization Are Causing Increasing Cultural Convergence Media Essay

Processes Of Globalization Are Causing Increasing Cultural Convergence Media Essay Interaction of the people, organizations and the most importantly among the governments of the nations is called the process of globalization. The process is determined by trade between the two nations, investment in their businesses and through the information technology and has some effects on the culture, environment, political and economic development of the country as well as on the well being of the human beings. There is no clear-cut definition of the globalization in general or in academic writings. For some, it is a means of freedom, prosperity and for others it is the means of prison and poverty. In the modern era some state the globalization as the process of modernism. This shows that everyone has make its own meaning and is affected by its global practices (Schirato Webb, 2003). Globalization has both negative and positive effects on the quality of life. In some respects it decreases the human security and peace while increasing crimes, but in some other cases it increa ses the human security by means of grater cultural pluralism (Scholte, 2000). Convergence means of bringing together things and it can be of different types, whether it can be technological, social, global, economic or cultural convergence. Culture convergence occurs when different cultures become more alike in terms of technology, sports, language and even in politics (Christopher, 2005). Globalization alone does not decide the shape and quality of the culture and the same way culture also does not alone manipulate the globalization. Both are interdependent on each other. In his book Globalization and culture, John Tomlinson states that Globalization lies at the heart of modern culture; culture practices lie at the heart of globalization. This is the reciprocal relationship. (Tomlinson, 1999). Globalization has transformed us and the most important it changes our culture. The history shows that contact between two different cultures leads to trade of products between them. Travelers and merchants from one culture to another culture bring products with them which make people to know about the other culture and their products. But today, due to globalization the products are spread rapidly through newspapers, television, telephone and internet. The computers and cellular phones were first made and used in the western world but now they are available everywhere, even in the less developed countries where landline cables are not even available. Technology has made the nations to know about the others and even to adopt their culture if they like something in the culture of other societies. In this era of Globalization, technology and products has deep impact on the cultures. People used to go to cinemas to watch movies before, but now they can watch it on their computers, same is the case with food where junk food can easily be grabbed and eaten in rush. Lets talk about American culture, people throughout the world watch Hollywood movies, TV shows and use English language as the primary as well as second language in their home country. Even their dressing has been changed; they like to wear jeans and t-shirts. We are living in interrelated world where people travel in air, have newspapers, televisions and other means of communications and they know everything that what is happening in the other society. Globalization is bringing the culture together by minimizing the scope of diversities. The ongoing global culture is not more than just the spread of Americanization. Hershey, Mars, Starbucks all has their markets in more than eighty countries around the globe, where they are spreading the food habits of their own culture into another culture. Another best example is of McDonalds food which is being served in almost every other country. Globalization is a process in which media and consumer culture is making the homogeneity around the globe, but on the other hand it is also said that globalization is demolishing the local cultures and traditions. This global culture is actually the westernization of the culture due to the capitalism. Global trade has made it easier for the nations to import and export their products. This culture convergence has now become a global culture having something common among the cultures or often called common community. Global culture convergence progresses when sport teams of different countries come together to take participation in international sports events like Olympics and world cups. Internet is available around the globe now and firms and even small businesses use it to market their products. The concept of e-marketing is increasing day by day and has important impact on the behavior of the business markets and the customer. The firms are changing their e-marketing strategies in order to compete in the global markets by attracting more customers around the globe (Sheth Sharma, 2005). The credit cards play an important role in the life of the consumer through which they can buy the products easily even if they dont have cash at the time of clearance. Consumer behavior has been changed over the past few years and the best example to study this behavior is the online social networking. People desire to get materialism, global capitalism and have brands represents the trends of the consumer culture. The globalization has strengthened and changed the way of organizing the capitalism. Means of communication has increased the awareness of the consumers regarding brands, food, music and life of the people of other nations. Globalization has increased the culture convergence which forces the governments to provide best and cheap products from all over the world to satisfy their own people (Ohmae, 1995). Technology has driven the world towards convergence where every wants to experience the new thing around the world through technology (Levitt, 1983). The globalization has changed the concepts of marketing and now organizations are customer-oriented and their focus is more on the profits as compared to sales. The organizations are get change worldwide now due to oligopoly and mergers. The companies are competing in global market place and having strategies and activities that focus on the global market opportunities and threats to gain the competitive advantage over their competitors (Keegan Green, 2003) . In order to compete in global markets, all firms need to craft strategies regardless of their sizes and functions. The global companies focuses on what consumer wants in order to achieve the long term success and they are selling same things everywhere in the same way that drive the world towards cultural convergence (Levitt, 1983). The companies are now well aware of the needs of the consumers as well as they are kindling the need for their products through promotional programs and advertisement. The best example is of Coca cola who thinks globally by giving a message of uniting the nations may be a source of competitive advantage for the company. The mass media and especially advertisements of the products continuously hold the people to think about the products in the market. Youth is the primary target of the advertisers because they think that once they persuaded the people in their young age, then they will remain with the goods and services forever. Advertisements persuade people to buy the products. The study conducted on German and Chinese culture reveals that German people find advertisement more convincing and informative than Chinese people, which shows that perception from advertisement has important impact on the consumer intentions to accept or reject the brands and the products (Chan, et al., 2007). The research shows that the new world has changed the marketers now they are dependent on other companies within their homeland or in other nations for their profits (Fellman, 1999). For example the most famous merger is of Disney and Pixar, Cisco and Linksys, eBay and Skype, Microsoft and Yahoo, Google and YouTube, Apple and neXt and JP Morgan Chase. Coca Cola comes in our mind when we talk about best and successful global advertisements. The brand is made from the same formula and sells with same strategy throughout the world. Ethics in visual representation of the advertisement is very important and there is need to understand the issues related to visuals representation (Schroeder Borgerson, 2005). In the study of advertisement strategies of the companies in America, Europe and Asia it is revealed that in order to face the global consumer culture, America and china both have shown similarity in their international advertisements, having the visible western and non western values (Jiang Wei, 2012). Cultural globalization has found everywhere now and it occurs through media that creates homogeneity across the nation. The best example of cultural globalization is coca cola and McDonalds. Media and communication are the integral parts of the globalization and there can be no globalization without them (Movius, 2010). The international marketers are facing issues regarding the set standard of advertisement in the age of globalization. Jiang Wei, (2002) in their studies shows that the companies insight creative strategies in their advertisements to have one voice or reliable effect of brands in the global market. History shows that consumption patterns of one nation always influenced the consumption behaviors of the other nation. In modern consumption culture very minute differences found between the products and consumption is differentiated on the basis of the brands names. Consumer culture is global now because of the link between the culture and identity of the individual. Capitalism has changed the self images of the people and alters them into consumers. The current study of consumption shows that that the consumer culture should be conducted systematically based on technical level as well (Miller Rose, 1997). There is a need to better understand the lives of the consumers or the ways in which they manage their identities through consumer subculture (Schouten Mcalexander, 1995). Mooij, (2011) argued that the consumption patterns of people are local, the brands and products can be global but people and their motive to buy such brands are not global. The study of indian culture shows that decisions related to consumptions are not made alone, they are closely related to the values and cultural loyalty. The process of globalization has made culture as an important issue which needs to be handle properly because conumption pattterns of the people and their cultural values both have greater impact on the marketing decision making (Banerjee, 2008). Globalization has increased the cultural convergence by means of technology, media and trade between the nations. Globalization makes the culture to come together and have some similar tastes in life and music and technology. The process of having similar norms and values is most common in teenagers. Teens around the world whether they are in America, Africa or Asia, watch the same channels and advertisements and the most important their access to internet develops the similar consumption patterns in them (Mooij, 2011). Cultural convergences has created more job opportunities for the people and saved many cultures. The study shows that due to globalization, marketization of the culture is very important for the survival of any culture which gives them an identity and save them (Howes, 1996). Although globalization has many positive impacts on the quality of life but this also increases the inequality between the nations and even within the countries. Policies are needed in the process of globalization which addresses the processes of production and the ways in which the poor countries connect with the global producers and consumers of the economy (Kaplinsky, 2000). This is not necessary that globalization only leads to the homogeneity of the cultures. There can only be the homogeneity of certain aspects of the society or economy otherwise there cannot be homogeneity among the culture and if this happens it will be very slow to differentiate. Advanced technology has created a difference among the cultures clearly. If we look back to 1960s we see that Asian culture find Americans modern in every aspect of their lives but today communication technology creates a difference. But now they dont find American ideal because of the family decay system. Both cultures can now see the values of each other clearly. (Mishra, 2008).

George Orwells Symbolism and Derivation for Nineteen Eighty-Four (1984

George Orwell's Symbolism and Derivation for 1984 George Orwell's 1984 had a profound effect upon the way people thought during the mid 20th century. The book signified Orwell's most complex novel which told the story of Arthur Koestler and the countless others who suffered because of the totalitarian governments in Eastern Europe (Meyers 114). When 1984 was published in 1949, the Cold War had just begun. The novel's ending was pessimistic and thus seemed as an attack on communism. The novel was also considered to be the prophecy of what would happen to the West if the communist ideology spread. The idea for writing 1984 also came from an American economist named James Burnham. Burnham predicted that if Germany had won the war, the world would be divided into three areas (Meyers 125). This idea is used by Orwell because the society in 1984 is centered around 3 areas- Oceania, Eurasia, and Eastasia. Koestler, a refugee from Fascist and Communist prisons, was the model for protagonist of 1984 - Winston Smith. Orwell chose this name because he felt that the reader could relate to Winston. By using the last name 'Smith' it conveys the universal appeal of everyman. The name Winston was chosen because Winston Churchill ruled England at the time and was seen as a hero. (Gardner 118) From this, Orwell puts forth the idea that anyone can do anything and rise to greatness. The physical setting of 1984 came from the actual way London looked during the war years. The Ministry of Truth, the place where Winston worked was derived British Broadcast Company (BBC) building. Inside the BBC, there was a restaurant that had a dish called 'Victory Pie'. And thus, Orwell used Victory as the word that proceed as all ... ...ements. So far from endeavoring to influence the future, he simply lies down and lets things happen to him." (Bookshelf 1994) In essence Orwell is trying to let people know that they should be aware about what is going on around them. You can't expect everything to fall in your lap, you have to go out and get it, or someday someone will get it for you- and it will be too late to change it. Human nature wants to be passive and have decisions made for them. through this venue, free will and choice is lost and a totalitarian government will prevail causing democracy to be forgotten. Works Cited Gardner, Averil. George Orwell. Boston: Twayne Publishers, 1987. Meyers, Valerie. George Orwell. New York: St. Martin's Press, 1991. "Orwell, George." Microsoft Bookshelf, 1994. Reilly, Patrick.George Orwell, The Age's Adversary. New York: St Martin's Press,1986.

George MacDonalds The Princess and the Goblin :: MacDonald Princess Goblin Essays

George MacDonald's The Princess and the Goblin The moon has been worshipped as a female deity since the beginning of time. Not only is the moon a feminine principle, it is also a symbol of transformation due to its own monthly cycle of change. With this in mind, it is clear upon a close reading of The Princess and the Goblin by George MacDonald that the grandmother figure is a personification of the moon, and as such is a catalyzing agent for Irene's maturation and transformation through the course of the novel. Taking this a step further, the elder Irene contains the threefold aspect of the Moon Goddess. She is Artemis, Selene, and Hecate; the crescent moon, the full moon, and the dark moon; maiden, mother, and crone (Rush, 149). Due to the three-fold nature of the grandmother, one can break this story into three parts. It begins with Hecate the Dark Moon and crone, moves to Artemis the crescent moon and maiden, and ends with Selene the full moon and the mother. After interacting with each of these aspects, Irene undergoes a significant transformation which ultimately leads her to the next aspect. This tripartite structure is prevalent in folklore. Irene encounters Hecate the Dark Moon in her first two visits to her grandmother. This image of the grandmother is reinforced in two ways in Irene's encounter with her. First, her physical description matches the dark aspect, "she was dressed in black velvet with thick white heavy-looking lace about it; and on the black dress her hair shone like silver"(MacDonald, 13). Silver is the metal associated with the moon (Jobes 119). In addition, as Hecate is one of the caretakers of children (Stapleton, 89) and in the second scene with the grandmother, while she is still Hecate, she heals Irene's injured thumb. However, there is a much more subtle way in which the grandmother is developed as being Hecate. Since Hecate is the moon before, "she has risen and after she has set," (Jobes 1120) then the dark aspect of the grandmother in her first two scenes demonstrates that Irene is still in the dark period before her major transformation, before being brought into full illumination. Despite being within the dark aspect, Irene still benefits from her first encounter with her grandmother and thus undergoes a small change. Due to meeting her grandmother, Irene realizes that sometimes it is wise to keep her own counsel.

Life without Art Essay

Life without art is boring and dull. But often at times, art is a subject that is underestimated in schools. The art courses in many schools are being cut back across the country. Many classrooms now have little supplies, and some courses are being taken away entirely. There are many reasons to which students need the aspect of art education in their curriculum, whether it is because it is an outlet for them to explore their creativity, or to work in a way that is soothing and in a stress- free environment. Art should be a mandatory subject to be taught in elementary and middle school as a child is growing up, but cutting back on art programs in schools seems to be a common solution to budget cuts since the 1970s when budget cuts began. Fewer public schools are offering art classes, whether it is in drama, dance, or visual art. This decline is due to budget cuts and an increased focus on math, science, and reading. Unfortunately, art classes are the first to be cut from schools, because the arts aren’t taken as seriously as subjects such as math and science because the arts programs are the first to be cut. This is a major problem in education. The movement to cut art from many schools has been growing in recent years. Education cuts are becoming more prevalent as schools face tough decisions on budgets. Unfortunately, art classes are usually some of the first victims of these cuts. Recent protests in California reflect the growing concern about budget cuts. Schools have already made cuts of $18 billion in California and more cuts totaling $4. 1 billion may be necessary (Kirkland 1). California is not the only state facing this situation. Lower tax revenues, increasing prices and the slow economic recovery have created problems across the United States. The event of recent cuts in the art programs is a serious issue, and when I become an art teacher I want to take a stand against it and teach my students how important art is in school. Why do people view art as a â€Å"light† or and â€Å"unimportant† subject? In the old days, fine art was considered a hobby for the rich and privileged. Now, it is talked down upon. According to Olivia Hauck, the author of 2009-10: Against Cutting Art and Music Programs in School, the study of music, theatre, and other forms of art have been shown to stimulate other parts of students’ minds and even keep them out of gangs and other harmful situations (1). Art and music programs in schools provide a different kind of learning environment that supplies alternative activities, while avoiding bad behavior. If kids are having fun in this different kind of stress free and expressive environment, they will be less likely to want to go and act recklessly. The arts are a way to present opportunities for jobs to students and other forms of self-discipline. Art increases critical thinking skills and enhances creativity, because drawing and working with different mediums to create pictures is expanding thinking and working on solving problems in a new way. This is important, especially for students that aren’t skilled at math or science. Art is crucial in schools so students have the opportunity to explore their interests and passions. The students that are affected by cuts in the art programs may not be able to afford private lessons or classes after school. And for some of these students, arts are what pushes them to continue going to school. Bob Sabol, president of the National Art Education Association, says, â€Å"You hear students say, ‘I found out who I was because I was able to explore my identity in the visual arts. ’ It validates who they are as individuals† (2). Art programs in education make it possible for students to explore themselves and their talents, which is the most important aspect of school. It’s the responsibility of educators to make sure that every kid is exposed to the arts, that they get their shot at being creative because — who knows — the person who cures something like cancer will probably be somebody who thinks like an artist† (Stauter, 1). Having an open mind and seeing things in different ways makes a person more likely to succeed in all areas of life. â€Å"You could have a budding Beethoven that could go undiagnosed because you didn’t have a music teacher to identify and nurture that talent,† said Debbie Fahmie, fine- and performing-arts resource teacher for Osceola County. If schools had no fine art classes, many students would have no opportunity to identify and develop their talent. They would be forced to go into fields that aren’t meant for them. Students are our future, and a future education without fine art could mean no more musicians, artists, actors, etc. Our world would be bland and lifeless without our artists, and the last thing that should be cut from schools are the art programs. I believe that all schooling should be divided into science, humanities and art. Science deals with the concrete, direct figures, and numbers that neglect emotions and view all humans as representatives of the living world and nothing more. Humanities are the classes that deal with the behavior, problems, and society. Art on the other hand is the subject that deals with the forms and beauty and allows us to think of the things around us as of useful objects that are worth our attention, time and effort. It should be treated just as equally as all other subjects. When I become an art teacher, I will make sure that I stress how important art is. I will show my students that art goes into all aspects of life. I want to expose my students with all different kinds of art, and encourage them to take different classes like drama, music of creative writing. It is important that students experiment with these subjects, because if not they may not have a chance to discover their passion. Cutting art programs in schools will be detrimental to education, especially for students that are more creative thinkers than concrete ones. Students mold our future, and they need to be able to explore their creativity as they grow up.